Sarafan Artificial Intelligence Helps To Dress Like A Bollywood Star

Want to look like in Shahrukh Khan in Raees or as Deepika Padukone in Padmaavat? If Yes, then this AI is totally build for you. It will improve your dressing sense and help you find everything from the kind of clothes the stars wore, to the accessories and even beauty items.

New York based Sarafan Tech has launched their search engine powered by Artificial Intelligence named Sarafan. Sarafan is a self-learning technology that acts according to the user’s behavior and expert data to provide relevant options for the user.

Sarafan AI continuously learns and perfects itself: the quality of its image recognition is constantly improving and the results are becoming increasingly accurate. There is only one thing to do for the website visitors – to click on the look he/she likes and to enjoy online shopping.

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Sarafan recognizes the products and selects counterparts in websites. All search results are displayed in the widget right under the images. With the help of the Sarafan widget users can quickly find and purchase favorite clothing.

Sarafan’s Artificial Intelligence technology is based on the Microsoft cloud platform. It uses computer vision and can recognize more than 20 thousand individual clothing and beauty products attributes, including hundreds of styles, images, and textures. The search speed for the 20 million image database takes 1 ms.

Sarafan Artificial Intelligence Helps To Dress Like A Bollywood Star


Sarafan main focus is to help Indian shoppers dress up like their favorite celebrity. Brands like Shoppers Stop, Ajio, AliExpress India, Jabong, Zivame, Limeroad, Myntra, NNNow, Clovia, Biba, MaxFashion are already using this feature. Company is searching for more partners within the country’s fashion labels and is currently in talks with a number of leading brands to offer their services.

“Our widget works on the base of highly specialized artificial Intelligence engine Sarafan.AI. AI recognizes fashion and beauty items in the photos and compares it with the photos of webstore product feed that already was unloaded an analyzed by our system. We used machine learning and our system is going smarter with every click. Nowadays Sarafan.AI recognizes more than 20 thousand individual clothing and even make-up attributes,” CEO, Andrey Korkhov at Sarafan Tech.

In a press statement issued, the company said that, for fashion retailers, Sarafan is a high-end channel to attract customers, as those users who follow the link in the widget are interested in a particular product and are ready to buy. It helps them acquire 96 per cent new users with ROI of 86 per cent.

“Our strategy is to offer for Indian market simple but very smart advertising tool that can link media and fashion brands.  As of now, more than 350 fashion brands use Sarafan advertising tools, hundreds of them work in India, Sarafan Technology Inc. CEO Andrey Korkhov told FNW.

About Sarafan Technology Inc.   :  Sarafan Technology Inc. was founded in New York in 2018. “Sarafan.AI” technology has been developing since 2016. Company head quarter is located in New York.  Sarafan Technology have branches in London (Great Britain), St. Petersburg (Russia) and Gurgaon (India).

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